Night 2 Gift Barcode

The barcodes on the envelope for Night 2 were nested, with each barcode within another. The barcodes, from the outside in, were as follows: It has yet to be determined what the significance of these products is, though Tom and Karlee did hint in the first episode of their podcast that solvers should be spending more time in the library.
 * 0746775269456— Disney Sparkling Princess Snow White Doll
 * 0042284744522— Chess (Original Cast Recording)
 * 0097368035041— The Day Reagan Was Shot
 * 0681706040714 — Chronicle Card Game

Theory
Putting these all together, with the "San Fran" clue from the chess board, Team Hay's mnfmnfm went to her library to look at microfilms of the San Francisco Chronicle from the day President Reagan was shot (3/30/1981). Looking at the chess puzzle on that date, and matching up the location of the white pieces (from the snow white clue), the name SEYMOUR is found. This is believed to be one of the names for the Menorah. Related, from Team Hay's latkelover: Seymour Barab was the composer for snow white! There's also a dollmaker who created Snow White dolls, Seymour Mann.

Results
"SEYMOUR" TURNED ON THE FIRST LIGHT!!!